Originally posted to Posterous on 17 July 2011
A lot has been written lately about Australians' predilection for shopping online and buying goods overseas. Gerry Harvey of Harvey Norman has railed against it (http://abc.com.au/news/2010-11-23/retailers-under-threat-from-online-stores-harvey/2348468) largely unsuccessfully; while others think it will be the saviour of Australia Post in a post-snail mail world (http://www.news.qut.edu.au/cgi-bin/WebObjects/News.woa/wa/goNewsPage?newsEventID=35062). The continuing strength of the Australian dollar against the US dollar, and lower prices of desirable goods in the US, seem to mean that our love of online shopping will not abate for some time yet.
Less has been written about buying disability equipment online from overseas. This story on the ABC's AM program yesterday calling for pricing fairness on disability equipment is a notable exception (http://www.abc.net.au/am/content/2011/s3270958.htm). At first glance, disability equipment would not seem to be obvious candidates for online purchases. A lot of disability equipment is custom-made and specialised. Right? Well, sometimes, but not always. Disability equipment is big, heavy, oddly-shaped, making freight expensive. Right? Again, sometimes, but not always. Surely the price differences can't be so great as to make online purchasing from offshore a viable proposition? Wrong!
Here's some results of a recent trial purchase as a prelude to buying a Roho cushion (http://www.therohogroup.com) for my mother from a US retailer. My mother started using a wheelchair last year, and has had some problems with pressure. For those who are not wheelchair users, or don't know a wheelchair user, Roho cushions comprise air-filled fingers that help manage pressure and prevent the development of pressure sores in people who might be at risk as a result of sitting for long periods. Getting a Roho cushion from a state government disability service provider appeared to a long and tortuous process, as getting any state government funded disability equipment usually is.
Step 1. Do your research to find a good price.
Prices online from Australian retailers for a Roho high profile cushion with a single cushion cover range from $750 to $850. By comparison, SpinLife (http://www.SpinLife.com) has the same cushion for $US324. You can specify which size you want and add an additional cushion cover as an accessory. The price difference is huge, even once you add postage from the US.
Step 2. Subscribe to a mail forwarding service.
Some online retailers do not post overseas; some do post overseas, but have restrictions on which items they will post overseas. SpinLife does post items overseas, but they do not send Roho cushions overseas. I googled for mail forwarding services, and for a once-off payment of $US10, MyUS.com provides an address in the US (Florida) and forwards any packages sent to this address to your home address via DHL or FedEx. This is a basic subscription - MyUS.com and other mail forwarding providers offer other services and cheaper postage rates if you pay a monthly subscription. For me though, the basic subscription was sufficient.
Step 3. Use a pre-paid credit card for payments.
After having had my normal credit card hacked, cancelled and reissued twice, I now only use a pre-paid credit card for online purchases. I use a Commonwealth Bank Travel Money card, which can be recharged by BPay with a number of different currencies, including US dollars. This means that when you make purchases in US dollars, there is no cross-currency conversion fee provided you have recharged the card in US dollars. It also allows you to effectively lock in the exchange rate prior to purchase. Although this type of card is promoted primarily for travel, their usefulness extends beyond travel.
Step 4. Put in your order and wait (but not too long).
As mentioned above, I have only done a trial purchase so far, not yet committed to purchasing a Roho, as I wanted to trial the process described above with a smaller value purchase. So I bought a basic foam cushion from SpinLife to test the delivery chain. Here's how it went:
29 June 2011: Ordered cushion online from SpinLife
1 July 2011: Received email from SpinLife confirming shipment of my cushion on 30 June 2011
7 July 2011: Received email from MyUS.com confirming receipt of a parcel and that it would be forwarded to me automatically. A separate email arrived later the same day with further details and a tracking number for DHL Express. The parcel weighed 6 pounds.
13 July 2011: Received note from Australia Post to say parcel had arrived.
14 July 2011: Collected parcel from local post office.
The total cost of postage was $US81.76, which was the cost of DHL Express freight from my Florida address to Adelaide, as SpinLife provides free postage for items over $US50 within the US.
Had I purchased a Roho cushion, and assuming the Roho cushion weighed approximately the same as my basic foam cushion, the total cost would have been:
$US324 + $US10 + $US81.76 = $US415.76
Or approximately $392 assuming an exchange rate of $AUS1 = $US1.06.
No wonder people are buying online.
It does raise the very valid question as to why disability equipment is so much more expensive in Australia. And given that so much disability equipment is state government funded, why are governments not pushing for greater price equity? State government equipment schemes have lengthy waiting lists - surely their funds would go further, and waiting lists could be cleared more quickly if they were not paying what appear to be inflated prices.